Lucky Strike NYC
2018-19 | Cofounder/Creative Director
Based in Chinatown, the brand took influences from street wear culture and 1980s New York City. Lucky Strike’s first collection consisted of Juul Accessories. The collection included polished metal sleeves, leather lambskin sleeves, and a keychain wristlet. Lucky Strike partnered with The New York Embroidery Studio to print special edition limited designs on the leather sleeves. Manufacturing was setup in China to produce the packaging, SS metal sleeves, and aluminum shells.
- Conceptualized product collection & designed the accessories.
- Led branding team and designed all packaging assets.
- Setup production of hardware components in China with local QC/QA team for inspection.
- Sourced leather locally from NYC Garment District.
- Partnered with local manufacturing partner for leather production.
- Hired a team of graphic designers to assist designing special “Smoking Kills” and “Juicy Fruit” graphic sleeves.
- Engaged a social media manager to build out Instagram.
- Led the development of the Shopify site.
- Assisted hiring creative director, models, photographer for lifestyle shots.
Roles
